Google Ads can be a game-changer for service-based businesses in Australia but only if you avoid the most common pitfalls. At Next Gen Ads, we help businesses maximize their return on ad spend with expert campaign management, transparent pricing, and a pay-per-lead model. Here are the top 7 Google Ads mistakes we see (and how you can avoid them):
1. Not Defining Clear Goals
Without clear objectives, your Google Ads campaigns will struggle. Decide what matters most: phone calls, form submissions, bookings, or email leads. Setting specific, measurable goals lets you track what’s working and optimize for real results.
2. Ignoring Negative Keywords
Many businesses waste budget by not adding negative keywords, causing ads to show for irrelevant searches. Regularly review your search terms and add negatives to filter out unqualified traffic—this simple step can significantly improve lead quality.
3. Relying Only on Broad Match Keywords
Broad match keywords can drive a lot of clicks, but not always from the right audience. Use a mix of phrase and exact match keywords to attract leads that are more likely to convert into paying customers.
4. Not Tracking Conversions Properly
If you aren’t tracking calls, form submissions, or bookings, you’re missing the full picture. Set up Google Ads and Google Analytics conversion tracking so you know exactly which ads and keywords bring in real leads.
5. Writing Generic Ad Copy
Generic headlines like “Best Plumber in Sydney” won’t cut it. Stand out by highlighting your unique offer—such as “Pay Only for Real Leads—No Lock-In Contracts”—and include a strong call to action.
6. Neglecting Landing Page Experience
A slow or confusing landing page will kill your conversion rate. Make sure your landing pages are fast, mobile-friendly, and include a clear call to action. Even small improvements here can boost your ROI.
7. Failing to Review Campaign Performance
Google Ads needs regular attention. Review your campaigns weekly, adjust bids, test new ad copy, and pause underperforming keywords. Consistent optimization is the key to ongoing success.
How Next Gen Ads Can Help
At Next Gen Ads, we specialize in Google Ads management for Australian service businesses. Our pay-per-lead pricing, low monthly management fees, and no-lock-in contracts make it easy to get started. Plus, new clients can claim a 2-week free trial of expert Google Ads management—no strings attached.
- Transparent, data-driven strategies
- Real-time campaign optimization
- Direct support by phone or video call
Want to see how much more your Google Ads budget could do? Book a free audit or learn more about our pay-per-lead model.
Ready to get more leads and waste less budget? Contact Next Gen Ads today for your free 2-week trial and discover the difference expert Google Ads management can make.
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